A decade ago, social media was simply just that, a social platform.
Fast forward to today, and the online socializing platforms have now morphed into business tools utilized by companies to interact with customers and increase conversion rates. This new distribution of social media has opened the floodgates of influencer marketing and the content creator market, allowing brands to earn in a whole new dimension.
HubSpot highlights research done by DATAREPORTAL.COM, which reports that there existed more than 4.62 billion social media users worldwide in January 2022, equating to 58.4 percent of the total global population and they each spend an average of 2.5 Hours online daily. With what can only be described as a captive audience, there is no wonder major brands have ramped up their social media presence. In fact, according to sproutsocial.com, 80% of all executives express that it is crucial to invest additional resources into social media marketing.
Small businesses may feel outpaced with global brands upping budgets and outfitting entire teams to have a more intimate relationship with customers. But they shouldn't. Social media marketing holds excellent value for small businesses, and here is why:
Social media marketing is an investment, but it doesn't have to be a large one to be impactful. The beauty of marketing on social media is that it allows you to spread information about your brand economically, rapidly, and potentially to millions.
Traditional marketing channels are costly and tend to cast too broad a net. With social media, businesses can specifically connect with their target audience with minimal costs.
Small businesses have a story to tell, which adds to their appeal. But for your story to make a difference, it needs to be said to the right audience. Social media effortlessly empowers you to tell your story and cultivate your brand's awareness.
While social media can be a DIY operation, there is nothing wrong with employing the services of highly qualified professional services like Oregon Coast VIP Marketing to leverage the power of social media. If you are a small business here in our Coastal Communities, then social media marketing is the weapon you need in your arsenal to tap into the rotating stream of tourists ready to explore the our area of things to do, eat, play and stay.
With the popularity of e-commerce and social media's expanding rise and influence, when the two meet in the middle, social commerce is born. Businesses now sell on social media, a step up from just marketing products and connecting with prospective customers. Fundera.com states that 74% of consumers rely on social media to guide purchasing decisions and Facebook.com shares that 87% of users said they took a specific action, such as making a purchase, after seeing product information.
Connecting With Customers
Customers are the heart of any business. Connecting with your customers on social media isn't just interacting with responses and DMs. Social Media spaces grant companies the opportunity to keep their finger on the pulse of their customers' likes, where they go, what they do, and what inspires them to buy.
Whether you have a website or operate a brick and mortar, social media marketing is the right direction for any business.
Level up your Business Presence & benefit from social media marketing with Michele at Oregon Coast VIP Marketing.
Oregon Coast VIP Marketing
Michele Ramos Bubert
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